Elizabeth Olsen may star in huge film franchises like The Avengers, but after seeing her older sisters Ashley and Mary-Kate Olsen make hundreds of millions of dollars with their brand, she told The Late Show‘s Stephen Colbert that she wants in.
First, Olsen had to come up with a name. Inspired by Colbert’s Covetton House, the actress decide to name her brand Lizards House.
In order to have a lifestyle brand, you have to promote things that are part of your life. Fortunately, Colbert had something Olsen could promote that is similar to Kardashian-promoted Fit Tea.
Colbert pulled out a large bottle of malt alcohol and said, “This is 40 ounces of fitness. It’s a fit malt liquor. It’s called F. IT.”
Once she had a product to endorse, the only thing left to do was snap a social media pic and savor the flavor of F. IT.
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