E. Tautz made a political statement at LFWM, but you might have missed it

E. Tautz SS18 was inspired by Japan’s 1979 album ‘Quiet Life’ [Photo: Mike Marsland/WireImage]

E. Tautz debuted its SS18 collection at London Fashion Week Men’s on Saturday 10 June, and it was all about the 1980s.

The key inspiration behind the new line was English actor Jeremy Irons, who rose to fame in the 80s, alongside bands Japan and Wam.

The brand’s creative director Patrick Grant (of ‘Great British Sewing Bee’ fame), chose to title the collection ‘Quiet Life’, after Japan’s 1979 album of the same name.

[Photo: Mike Marsland/WireImage]

Speaking to Yahoo Style UK backstage after the show, Grant revealed the idea of searching for a quiet life is more relevant than ever.

“In a period of extraordinary turmoil. we wanted to create a quiet moment and try and make people think about the simpler and more honest things in life,” he said.

“There’s a lot of polarisation in politics at the moment and I’m quite a centrist. I’m progressive in my political outlook but I just think we need to focus on the simple things a little bit more.”

The designer also revealed that he was feeling more positive about UK politics, following this week’s election results.

“The fact that we’ve got a hung parliament means that politicians have to debate and it’s not one big party sweeping through,” he said.

“Its going to have to be about discussion and agreement and finding a consensus and I think that’s good.”


Toni & Guy international artistic director, Philipp Haug based the male models’ hair looks on the same 80s icons that inspired E. Tautz’s clothes.

Natural texture and movement were created using label.m products – applying sea salt spray, adding a natural parting, and creating height with silver clips – to give a loose and healthy feel.

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK. 

Read more from Yahoo Style UK:

Glitter hair for guys is a thing now, according to Topman

Cuddly but not cute at Liam Hodges’ SS18 show

Nigel Cabourn took military style to the next level at LFWM