The new Dyson Airwrap is available now – here's what you need to know

·2-min read
Photo credit: Courtesy
Photo credit: Courtesy

In 2018 Dyson made waves again. After shaking up the hair tool industry with the launch of its Supersonic hairdryer in 2016, the pioneering tech company then brought us the Airwrap styler, an innovative way to wave, curl and smooth your hair without the use of high heat.

Powered by a digital motor, the styling tool uses air currents – like a hairdryer does – to attract and self-wrap hair around its barrel, curling it for you. At the same time, the smoothing brush attachments mean it doubles as a blow-dry brush.

Demand for the luxury do-it-all tool grew so rapidly – alongside its social media virality – that in 2021, four Airwraps were sold every minute. Pretty staggering for something costing upwards of £400.

Now, a reengineered version has been unveiled, positioning it as a completely customisable styling tool, regardless of hair type, with a fully personalised range of attachments.

The famed inventor and entrepreneur behind the brand, James Dyson, explains: “Most styling tools ignore that hair types are very different – what attachment may work for one, could be detrimental to another. The advancements in the Dyson Airwrap multi-styler build on the success of its predecessor, through relentless research, user trials and advancements in computational fluid dynamics.” The result? “Direction change barrels for faster and easier curling, reengineered brush attachments for more precise shaping, and an entirely new, dual-purpose Coanda [the aerodynamic phenomenon] smoothing dryer. Our ability to control airflow delivers enhanced Coanda performance to curl, shape and hide flyaways – without extreme heat.”

Essentially, more attachments mean more versatility, as much as making it a more inclusive proposition. So, while the next-generation version may not be entirely different to the original Airwrap, it’s significantly more functional for all.

Celebrity hairstylist Jen Atkin, Dyson’s global styling ambassador, says: “Now, the tool does even more, allowing owners to personalise to suit their styling preferences, personalised for their hair type. You can ensure every attachment in your box delivers your desired style, specific to your hair type.”

Photo credit: Courtesy
Photo credit: Courtesy

For some that might mean adding in the new wide-tooth comb; designed to detangle and lengthen curly and coily hair, adding volume as it dries. Or for others the round volumising brushes intended to create volume and shape, ideal for creating tension to shape finer and straighter hair.

Existing Airwrap owners needn’t consider a trade-in, however, but can upgrade to the latest attachments while retaining the original machine. (They adopted a sustainable mindset, mercifully). Indeed, the new attachments are fully compatible with existing machines and owners can upgrade their full set for £149.99.

For first timers to the tool, the new Dyson Airwrap multi-styler is available to shop now at, priced at £479.99.

To learn more and experience the Dyson Airwrap multi-styler, visit Dyson Demo Stores for more information, or dyson.co.uk.


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