The colour is Wild Wonder, which the company says was inspired “by the warm tones of harvested crops with an upbeat glow which connects us with the cycles of life, by creating a sense of energy and positivity”.
The hue is a mix between a green and a mustard yellow and has been “created to capture the wonders of the earth”.
Dulux adds that it hopes the colour will “inspire creativity and bring a sense of nature’s magic to our living and working spaces in 2023”.
The Wild Wonder hue is supported by four colour palettes called Lush, Buzz, Raw, and Flow.
The “Lush” palette includes forest hues like “Old Time Olive” and “Fresh Foliage”, while the “Buzz” palette is made of brighter colours like “Rocksalt Rose” and “Manuka Honeybee”.
“Raw” is an earth palette with browns and beiges like “Woven Hemp” and “Malted Caramel”, while “Flow” has sea tones like “Rockpool Ripple” and “Midwinter Tide”.
Dulux’s Wild Wonder is available online and from retailers from 13 September.