The Duke and Duchess of Sussex are partnering with Procter & Gamble 28 years after Meghan Markle asked the company to change a sexist commercial
Procter & Gamble announced a partnership with Prince Harry and Meghan Markle's Archewell Foundation.
The partnership will focus on gender equality, inclusive online spaces, and paralympic athletics.
Markle asked Procter & Gamble to change a commercial with sexist undertones when she was 11.
Meghan Markle and Prince Harry just added another advocacy effort to their ever-growing list of philanthropic work: a partnership with Procter & Gamble.
The company, which touts household name personal and home care products ranging from Tide detergent to Pampers diapers, announced the partnership via Twitter on Tuesday.
Harry and Markle announced the partnership on their website.
"Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change," the couple wrote on their website. "In service of doing this, and building more compassionate communities, Archewell Foundation announced a multi-year global partnership today with Procter & Gamble."
The multi-year partnership will focus on three areas of need, according to the announcement on the Archewell website: gender equality, inclusive online spaces, and "resilience and impact through sport."
The organizations plan to build on philanthropic work they are already doing independently, as stated on the Archewell website. The duo have already worked together on the VAX LIVE concert and supported Harvest Home, an organization that works with mothers experiencing homelessness, together for Mother's Day.
The partnership is also a full-circle moment for Markle, as the Duchess of Sussex asked Procter & Gamble to change a soap advertisement with sexist undertones when she was just 11 years old.
The commercial had the tagline, "Women all over America are fighting greasy pots and pans," and two of Markle's male classmates made a joke about women belonging in the kitchen after it aired, which frustrated her.
"I remember feeling shocked and angry and also just feeling so hurt. It just wasn't right and something needed to be done," Markle said of the incident in a 2015 speech for UN Women on International Women's Day.
She responded by writing letters to Procter & Gamble, Hillary Clinton, civil rights lawyer Gloria Allred, and journalist Linda Ellerbee to get the company to change the tagline.
Procter & Gamble changed the tagline to "People all over America" a month after Markle sent her letter, which Markle shared in a 1993 Nick News segment.
You can learn more about the partnership here.
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