Drop everything and stock up on Cafe Patron, because it's being discontinued

·1-min read
Drop everything and stock up on Cafe Patron, because it's being discontinued

Sorry to be the bearer of bad news but something truly terrible has happened. Drinks manufacturer Bacardí has announced that they are stopping production of their coffee-infused liqueur Patrón XO Cafe, for good. This is the only panic buying we'll be doing.

The president and chief operating officer of Patrón Tequila Mauricio Vergara explained to The Grocer that the decision comes as the brand is looking to focus more "on growing and protecting production and supply of our core super and ultra-premium tequilas."

"Tequila is seeing rapid growth and incredible momentum - not just in the United States, but it is the second fastest-growing category in value across the globe," he explained.

He added that their resources will now all be dedicated to their other ultra premium offerings, such as Patrón Silver, Patrón Reposado and Patrón Añejo. However, according to The Grocer an inside source claims the decision was all to do with sales and profit margins.

As you can imagine people are not at all happy about the news, with many of them taking to Twitter to express their disappointment. It's only a matter of time before the petition starts, surely.

Either way, we're stocking up.

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