The Dorchester opens its first floral boutique

Frances Hedges
Photo credit: Courtesy of the Dorchester

From Town & Country

The Dorchester has opened the doors to its first in-house floral boutique, which will operate under the expert eye of its florist Philip Hammond. The star of the show at the new shop is set to be the Dorchester Rose signature bouquet, featuring a pale blush variety grown especially for the hotel by Meijer Roses in the Netherlands.

Photo credit: Courtesy of the Dorchester

Hammond, who is celebrating his 10th anniversary at the hotel this year, says that the launch of the Dorchester Rose – which will be used in arrangements throughout the hotel, as well as sold in the new shop – marks the culmination of a true labour of love. “It took seven years to create the perfect bloom,” he explains. “The research and development team at Meijer Roses tested various blends of their popular ‘Avalanche’ varieties in order to achieve the desired characteristic.” With its multifaceted hue, the rose is versatile enough to be used in different environments and throughout the year. “For example, the current display uses it with vivid greens to create a really fresh look for the start of the year,” says Hammond. “For summer, we will use it with soft pinks, lilacs, greens and peaches to create soft arrangements, while for autumn, we will mix it with deep plum, rust and green to bring out the tones of the season.”

Photo credit: Courtesy of the Dorchester

The opening of the boutique has been a long-held ambition for Hammond, whose vibrant displays for the hotel are popular among those both visiting and staying at the hotel. “This is an exciting opportunity to show our guests that they can take a piece of the Dorchester home with them,” he says. As of this month, a rose by any other name simply won’t smell as sweet…