Bad news, guys… it’s been announced that Cafe Patrón tequila is being discontinued, and to say we’re gutted would be an understatement.
What shots are we going to do in da club now?!?!
The president and chief operating officer of Patrón Tequila Mauricio Vergara explained to The Grocer that the decision comes as the brand is looking to focus more “on growing and protecting production and supply of our core super and ultra-premium tequilas.”
Production of those core SKUs, Patrón Silver, Patrón Reposado, Patrón Añejo and “other Patrón super and ultra-premium variants”, was “our top priority”, he added.
“Tequila is seeing rapid growth and incredible momentum - not just in the United States, but it is the second fastest-growing category in value across the globe.”
Okay, okay, so that’s the bad news. The good news is, there are some other wonderful coffee liqueurs out there that will hopefully fill the coffee booze-shaped hole in your life once Patrón XO Café is nothing more than a distant memory of some brilliant nights out… and some terrible morning afters.
If you’re on the hunt for a new coffee tequila, why not try Cazcabel Coffee Tequila? Cazcabel Coffee blends a roasted sweet hit of luxury arabica coffee from the coastal region of Soconusco in Mexico with Cazcabel Blanco Tequila, a spirit fashioned from the sun-baked blue weber agave in the heart of the Jalisco region.
But if you're into other coffee liqueurs, why not give one of these a go?