The John Lewis Christmas advert for 2020 was released this morning [13 November], and has been filling our timelines with joy.
The message in the two minute long advertisement is all about giving a little bit more love, which feels quite apt given what's going on. The video description reads, "We believe that the world would be a better place if we all gave a little more love.
"So this year we're celebrating kindness, whether large or small, showing how each and every act of love has a positive impact on the world around us, as we pass them on to others."
And while many of the reactions on Twitter have been those of happiness and emotions, we have a theory about whether there's a secret message in the advert. That is, a special nod to Sir Tom Moore.
Earlier this year, war veteran Tom Moore raised around £33million for the NHS by completing 100 laps of his garden in Bedfordshire. He quickly became a national icon, and even got a present from the Queen herself for his 100th birthday.
In May, reports circulated that Tom might even feature in the John Lewis Christmas advert, as a unifying sign of good during a tough time. A source told The Sun, "Tom’s fundraising touched the nation and going forward he will remain a figurehead of what was good during the pandemic.
"For many, Tom became totally unifying and those working on the campaign for John Lewis' next advert want to join in that celebration. The coming together of the nation during this unprecedented crisis is one of the theme’s being explored and of course Tom is at the heart of that."
And while we now know that isn't the case (the advert instead features animated snowmen and pigeons, as well as two children), some fans think they've noticed a nod to the war veteran in the advert. This is too much.
The last frames of the advert show the message 'Give A Little Love' written in the sky, being pulled along by a World War II spitfire, with the text 'Together, We Can Make A Big Difference'.
This would be the slickest homage to Sir Tom Moore, right? Even if that was't the intended point, we're definitely going to take it as one.
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