Dixie D'Amelio 'beyond thrilled' to become brand ambassador for PUMA
Dixie D'Amelio has been tapped as PUMA's latest brand ambassador.
The social media star and music artist will feature in various upcoming campaigns for the sportswear giant, including the She Moves Us advertising, which celebrates women who move together to achieve and connect through fashion, community, and sport.
"I am so excited to join the PUMA family," she exclaimed. "Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet."
For her debut imagery, Dixie sported the new Fierce 2 sneakers.
The 19-year-old, who rose to fame on TikTok, has a number of projects lined-up with PUMA, including her own collection. The range is set to be unveiled next year.
Dixie follows in the footsteps of high-profile PUMA ambassadors such as Dua Lipa, Winnie Harlow, Adriana Lima, and Cara Delevingne.
