Diversity was the name of the game at Oliver Spencer's SS18 outing

It’s only natural for designers to be influenced by the city they live in. And Oliver Spencer is no different.

His SS18 collection – entitled Love Town – celebrated London’s vibrant diversity as well as its tough love feel.

Giving an optimistic feel to what turned out to be a gloomy day for some, the show began with an upbeat soundtrack.

Parka coats perfect for the rainy spring months were the mainstay of the collection, cleverly transforming into rucksacks draped across models’ backs.

Checked suits and jackets also made an appearance – albeit in relaxed silhouettes that loosened up the traditional workwear staples.

The colour palette was too very commercial with dusky pinks and cool blues each taking a turn. Being wearable is no bad thing especially in such a fragile climate for fashion designers.

Clothes aside, the main takeaway from Oliver Spencer’s SS18 debut was diversity. All ages and races took to the catwalk with plenty of bearded older models having their moment in the spotlight.

Just like many other designers, Spencer banked on the collaboration market, choosing artist David Austen to produce three t-shirts that are available to buy right now.

In fact, the LFWM designer was so enamoured with his foray into see now, buy now that he put each and every one of his models in a graphic ‘LOVE TOWN’ tee at the end.

Guess the message is love your country and the people in it. All of them.

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