Disgraced celebrity publicist Max Clifford dies, aged 74, after collapsing in prison

Disgraced former celebrity publicist Max Clifford has died after collapsing in prison.

The 74-year-old, who was serving an eight-year jail sentence for historic sex offences, died in hospital after collapsing at Littlehey Prison in Cambridgeshire, the Ministry of Justice confirmed.

He was said to have been in a “bad way” after collapsing twice and reportedly suffering a cardiac arrest.

<em>‘Too much’ – Max Clifford’s daughter said he was in a “bad way” after collapsing twice in prison (Pictures: PA)</em>
‘Too much’ – Max Clifford’s daughter said he was in a “bad way” after collapsing twice in prison (Pictures: PA)

A spokesman for the Ministry of Justice said: “As with all deaths in custody, there will be an investigation by the independent Prisons and Probation Ombudsman.

“Our condolences are with Mr Clifford’s family at this difficult time.”

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Clifford’s daughter, Louise, 46, told the Mail on Sunday that her father first collapsed in his cell on Thursday when he was trying to clean it.

He then collapsed again the next day, leaving him unconscious for several minutes, she said.

<em>Jailed – Clifford was serving an eight-year sentence for historic sex offences</em>
Jailed – Clifford was serving an eight-year sentence for historic sex offences

After seeing a nurse the 74-year-old was transferred to a local hospital where he suffered a cardiac arrest on Friday and was in a critical care unit.

She described him as being in a “bad way” and said: “It was just too much”.