I Did Some Digging, and These 26 Pieces Are the Most Popular Homeware Buys

Joy Montgomery
·4-min read

For many of us, our homes have become a place of work, rest and socialising through 2020 and right into 2021, so it comes as no surprise that luxury e-commerce site MatchesFashion.com recently reported a massive 43% growth in homeware sales on-site over the last year. "Everyone I know, including myself, is making their home look as uplifting as possible," says Natalie Kingham, fashion and buying director. "We are hosting or attending intimate gatherings when we can, so it makes sense to invest in homewares to brighten both your environment and mood."

Whether it's adapting your living room for a home-working set-up, starting from scratch in a new flat, or simply adding the odd textile or pop of colour to brighten up your bedroom, it's amazing the difference even the smallest of changes can make to our interiors.

"Everyday little luxuries have become so important, whether that is a calming scented candle, a soft silk quilt, or a special perfume flacon on your dressing table in your bedroom," explains Matches senior buyer Chelsea Power. "We've seen our customers invest in tactile blankets (searches are up 280% year-on-year) and small details such as vases that can really uplift a space and are a great decorative addition to a shelf or as part of a tablescape with a beautiful floral arrangement. For example, sculptural, statement vases from Simone Bodmer-Turner and Anissa Kermiche have been highlights over the past 12 months, with vases sales up 300%."

Thankfully, as consumers, we have so much choice when it comes to homewares right now, regardless of budget. So I decided to get the intel on the top-selling pieces from some of my favourite online interiors stores to help inform your next homeware investment. From Arket's Scandi cool to Made.com's design-led buys, scroll down to see what shoppers are loving right now.


Arket may not seem like the most obvious place for interiors, but anyone who has stepped into one of its stores will know the enviable Scandi pieces the brand offers. The brand's Linnea Andersson Blanket has been all over Insta, so it was no surprise to see it at the top of the best-sellers list.

Klippan Linnea Andersson Blanket (£69)

Arket Terracotta Flower Pot (£25)

Klippan Wool Blanket (£69)

Arket Iris Hantverk Rack (£18)

Arket Hand Wash Geranium (£10)

Steamery Pilo Fabric Shaver (£35)


Matchesfashion's homeware offering is relatively new, but it's become a go-to for the fashion crowd for finding cult new brands. It might be on the higher end budget-wise, but these are pieces that are worth saving up for. Helle Mardahl's sculptural vases have shot right to the top of our wishlist.

Helle Mardahl Bon Bon Large Vase (£505)

Summerill & Bishop Set of Four Rainbow Striped Linen Napkins (£100)

Anissa Kermiche Jugs Jug Ceramic Vase (£350)

Harris Reed Charred Rose Scented Candle (£60)

Campbell-Rey X Laguna B Set of Two Cosima Coupes (£210)

Yinka Ilori Aami Aami Cotton Geometric-Jacquard Cushion (£85)

Frette Pure Cashmere Throw Blanket (£1198)

John Lewis & Partners

John Lewis & Partners is definitely the most iconic brand of our interiors line-up, and it has long been a reliable destination for beautiful design with a high street price point. In terms of trend-savvy design, it has really pushed the boat out in recent years, and we are loving the current offering of rattan furniture.

John Lewis & Partners Trestle 4 Seater Round Dining Table, Oak (£499)

John Lewis & Partners Rattan Folding Chair, Black (£99)

John Lewis & Partners Ears Vase, H28cm, Natural (£42)

Ixia Flowers Mix Premium Dried Flowers (£40)

John Lewis & Partners Arles Wicker Wrapped Glass Jug, 1.1l, Clear/Natural (£25)

John Lewis & Partners Rattan Sideboard, Oak (£599)


Though only 10 years old, Made.com has quickly established itself as the destination for homeware-loving Millennials. From rugs and room dividers, to curtains and chairs, there's so much to scroll through, but trust us, it'll be worth the time investment.

Made.com Julia Table Lamp, Tortoiseshell Glass & Brass (£59)

Made.com Dahlia Tall Lamp Shade, White Paper Mâché (£45)

Made.com Eira Cotton Textured Bedspread, 150x200cm, Soft Olive (£49)

Made.com Alicia 12 Piece Reactive Glaze Dinner Set, Soft White & Charcoal (£99)

Made.com Lovato Pendant Shade, Natural & Black Raffia (£59)

Made.com Teddy Set of 2 Boucle Cushions, 50 x 50cm, Whitewash (£45)

Made.com Josper Metal Cut Out Firepit, Black (£169)

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This article originally appeared on Who What Wear

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