The Desigual NYFW Show Just Featured Snapchat Filters IRL
[Photo: Getty]
In all the flurry of activity, shows and presentations at Fashion Week, it can be hard to make sure your brand’s remembered. But Desigual devised a plan to ensure everyone was talking about the show afterwards.
The models took to the runway with their SS17 outfits - and a Snapchat filter. But the filter wasn’t virtual; clever make-up was used to ensure the models boasted the social media platform’s filters IRL.
Who ever thought a Snapchat filter would become a catwalk beauty trend?
One model sported the dog filter while another was made up to look like she had selected the deer option.
It was certainly different.
[Photo: Getty]
[Photo: Getty]
Reckon the beauty trend will become a thing? Tweet us at @YahooStyleUK.
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