Demi Lovato and Cynthia Erivo promote respect for personal pronouns

·1-min read
Demi Lovato and Cynthia Erivo promote respect for personal pronouns

Demi Lovato and Cynthia Erivo are among the stars sharing their pronouns in a new video designed to promote respect for gender identity.

They were joined by Dan Reynolds of Imagine Dragons, singer/songwriter VINCINT, and actor Dashaun Wesley in the clip, produced by bosses at GLAAD and Universal Music Group (UMG).

The footage begins with the Confident singer, who recently came out as non-binary, saying, "Hi, my name is Demi Lovato, and my pronouns are they/them."

Each artist then says their own name and their correct way of being addressed, whether it's "she/her", "he/him", "they/them" or a combination of the pronouns.

The video ends with the message, "Your pronouns matter."

UMG chiefs shared the video on their Instagram page, captioning it: "UMG and @GLAAD have partnered with some friends to share the importance of respecting pronouns not just during #PrideMonth, but all year long. Join them by sharing your pronouns and tagging #PronounsMatter."

GLAAD officials also posted the footage, writing alongside it: "What are your pronouns? We have partnered with @universalmusicgroup and some friends to share the importance of respecting pronouns not just during Pride month, but all year long."