The TV personality, 52, stirred up a Twitter storm when he posted a photo of Craig and wrote: “Oh 007.. not you as well?!!! #papoose #emasculatedBond.”
As expected, men jumped to their own defence and proved that Morgan’s views on parenthood were, in fact, ludicrous.
“When my son was born, I intentionally removed my shirt and laid down with him, cradling him against my skin,” one dad tweeted. “It was one of the best and most magical moments of my life. Secure, strong fathers actually bond to their children and don’t succumb to ancient gender roles.”
In response to Morgan’s original tweet, dads replied with photos of themselves proudly carrying their kids on their front, back, and in their arms.
Because as actor Samuel West put it: “Those of us lucky enough to have children may want to share the job of carrying them – especially after our partners have done so for nine months.”
And also, who said it wasn’t manly?
Those of us lucky enough to have children may want to share the job of carrying them - especially after our partners have done so for nine months.— Samuel West (@exitthelemming) October 16, 2018
For me they were some of the happiest times of my life pic.twitter.com/pAA3kKfbO7
Great photo from the Mrs morning school run with my angels pic.twitter.com/ALM6gpCgJs— Arsenal (@mintykay) October 16, 2018
Couldn’t have more respect for an individual who is a caring father. Good on Daniel Craig! Consider me like 007 on this one pic.twitter.com/uBTFY2Azig— Doug Mellon (@dpmellon) October 16, 2018
I thought providing for and protecting one's family was the traditional ideal male role? I've never seen James Bond do anything so manly as carrying a child. pic.twitter.com/oOAKuTZ4HH— |De'vID⟩ (@dlyongemallo) October 16, 2018
I need to get in on this too. pic.twitter.com/wL73Qhaj37— Chris Espinosa (@cdespinosa) October 16, 2018
It completes my suit piers. Fatherhood is Blessing. pic.twitter.com/57ulhPm7VN— ӨЯIƧӨПMΛЯDΣП (@orisonmarden) October 16, 2018
What’s you’ve view on a backpack carrier? I’d like to know? My boy loves it..... pic.twitter.com/nVot5i3iIo— Adam Bradford (@Brads10082) October 16, 2018
Even men without kids disagreed with the comments and wanted to get involved...
Takes a real strong man to shame the way a father carries his baby, Piers. I don’t have kids, but this is Kaiju. She’s a 6.5lb Pomeranian and somehow still more “alpha” than you’ll ever be. pic.twitter.com/7ucVYxMtGf— Kevin Burke (@KevinBurke32) October 16, 2018
And others maximised the opportunities for “Bond” puns.
The names Bond. Father-Daughter Bond. pic.twitter.com/6mV1RSNCuG— Boopac (@seanaroni) October 16, 2018
It’s called Bond - Daddy Daughter Bond. pic.twitter.com/sjtdcb1iYG— Kendo (@Kop_Block205) October 16, 2018
Summing up the reaction, Jon Nevill, who runs This Dad Can, told HuffPost UK: “The irony is that Piers’ comments are the most emasculating factor here. Piers’ appetite to prescribe, deprive, and make men less effective at parenting ultimately demonstrates how isolated and out of touch he is with modern parenting.
“Fortunately, his elementary views are outdated and do not reflect the proactive dads in the UK today”.