As someone who has spent innumerable hours trawling the high street for good occasion-wear dresses, I can safely say that it ain't no walk in the park. When it comes to winter knitwear or classic white tees, we're spoilt for choice, but finding a dress that achieves that illusive balance of trend-led, flattering and affordable is nigh on impossible. Then I discovered ASOS Edition.
You wouldn't necessarily notice this brand if you were just scrolling through ASOS' new in section, but once I had identified the link between all the best formal styles it made hunting for the good stuff so much easier. Simply type 'ASOS Edition' into the search bar and see the site's 6,855-strong dress offering instantly become an edit of cool, party-ready pieces: Ideal for everything from weddings to big birthdays.
I decided to call-in a couple of the dresses to give them a trial run and I was actually pretty impressed. No one in the office could believe that the floral embroidered maxi dress wasn't a designer buy—the fit was impeccable and fabric felt seriously luxe. Meanwhile, the carefully ruched neckline and silky double-layered fabric of the white halterneck gown made it look ten times the price and, to be quite honest, made me want to get married again just so I could have an excuse wear it. Scroll down to see what my two favourite dresses look like IRL and shop the best of the rest.
If you're looking for a formal dress with serious impact (and winter-ready sleeves) you can't do much better than this ASOS Edition embroidered number. Shop the dress here.
Calling all brides and bridesmaids: I can confirm that this is one of the chicest high street wedding-ready dresses I've seen in a long time. The neckline is just too stunning. Shop the dress here.
Scroll down to see and shop our edit of the best ASOS Edition dresses.
Shop our dress edit
ASOS Edition Floral Embroidered Maxi Dress With Open Back (£180)
Autumn wedding guest style never looked so easy.
ASOS Edition Ruched Halter Neck Maxi Wedding Dress (£120)
The ultimate high street wedding gown.
ASOS Edition Cami Split Front Sequin Midi Dress (£165)
The colour of the season
ASOS Edition Midi Wrap Dress With Animal Beading (£195)
The shape of this is so sophisticated.
ASOS Edition Ruched Halter Neck Maxi Dress (£95)
Did someone say bridesmaids?
ASOS Edition Ruched Batwing Midi Dress (£95)
So into the calf-grazing length.
ASOS Edition Off Shoulder Midi Dress in Mixed Check Print (£68)
This would also look cute with flat sandals.
ASOS Edition Puff Sleeve Mini Dress (£85)
When it comes to sleeves, we say the bigger the better.
ASOS Edition Halter Column Maxi Dress in Satin (£120)
A column dress can be a surprisingly flattering dress silhouette.
ASOS Edition V Neck Flutter Sleeve Embroidered Maxi Dress (£150)
The embroidery makes this dress look so high-end.
ASOS Edition Puff Sleeve Maxi Dress in Mono Check (£120)
Checks, puffed sleeves and high neck: What more could you want from a dress?
ASOS Edition V Neck Embroidered Maxi Dress (£120)
This is giving us so many Erdem vibes.
ASOS Edition Blouson Sleeve Maxi Dress in Floral Print (£95)
A holiday-ready buy if we ever saw one. Just add a chain belt and mini bag.
ASOS Edition Beaded Tassel Velvet Mini Dress (£150)
This would look so Alexa Chung with pointed kitten heels.
ASOS Edition Maxi Dress in Chintz Print (£85)
A girly spin on the neon trend.
ASOS Edition Drape Midi Dress With Open Back (£95)
Asymmetric, but make it grown-up.
ASOS Edition Floral Jacquard Mini Dress With Extreme Sleeve (£85)
A picture-perfect party dress.
This article originally appeared on Who What Wear
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