Customers camp out in London rain to get hands on limited-edition Omega and Swatch collaboration

Eager customers camped outside the Royal Exchange in central London hoping to get their hands on Swatch and Omega’s latest celestial collaboration when it launched on Tuesday, 7 March.

Footage shows shoppers gathering outside the City building even as temperatures dropped to lows of 3 degrees waiting to buy the Mission to Moonshine Gold watch.

Some even donned sleeping bags and brought camping chairs as they prepared for a long wait.

According to Swatch, the timepiece was only available for one day.

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