Custom Pink Maserati Will Let You Live Your Best Malibu Barbie Life

Maserati has unveiled a bespoke Barbie version of its latest Grecale SUV in collaboration with Mattel. Said to be inspired by the Barbiecore phenomenon, the project is driven by the mutual desire to break boundaries and showcase the unique flair of both brands. The U.S. exclusive will benefit the Barbie Dream Gap Project, the Barbie brand’s initiative that works with charities to promote equal opportunity for girls. Barbie pink hues cover the exteriors, sealed in an iridescent topcoat that displays a rainbow effect on sunny days. Sleek black interiors feature full-leather touches across the seats, dashboards, carpets, and doors with pink accent stitching and bespoke “B” badges. The special Grecale is powered by a 530-hp V6 Nettuno engine, reaching 60 mph in 3.6 seconds with a 177-mph top speed. Just two custom units will be created and shipped worldwide at a cost of $330,000.