Girls With Curly Hair Are Buying This £16 Shampoo so Much It's Selling Out

Mica Ricketts

One of my favourite things about my job is getting the inside scoop about under-the-radar beauty products that are going to be a big hit. So when I heard about a £16 shampoo that was flying off the shelves, I was all ears. Formulated specifically with curly girls in mind, Only Curls is a London-based hair brand that is building a small but cult following on Instagram. So much so that, when its products first launched, its travel set of hair miniatures completely sold out.

With products continuing to whizz in and out of stock ever since, a representative for the brand actually told me that "some customers have been mentioning that they have been rationing their bottles to last them." Keep scrolling to find out just what makes this £16 shampoo so worthy of stockpiling and to shop my other curly-girl hair picks.

There are plenty of hair brands on the market but Only Curls started with a mission to cater to curly girls with a collection of cleansing, conditioning and styling products. Every product in the range is vegan and free from sulphates, minerals and other chemicals that can be harsh on fragile curls and kinks. 

Having tried their ultra-gentle, sulphate-free shampoo for myself I was pleasantly surprised at how my usually dry waves felt deeply hydrated and softer than usual. Packed with avocado and kukui oil, it deeply moisturises strands and helps to subtly define your natural texture. Basically, I can see why it's incredibly popular.

Only Curls All Curl Cleanser (£16)

Shop more curly girl hair favourites below:

Aveda Be Curly Co-Wash (£23)

Another free from sulphate wash, which deeply cleanses your scalp, reduces frizz and keeps curls moisturised for up to three days. Although it doesn't lather as much as a traditional shampoo, your curls will look bouncier and healthier with every use.

Percy & Reed Wonder Cleanse And Nourish (£20)

There's no need for conditioner when you use this cream cleanser. It contains essential oils and aloe vera to pamper dry strands and restore shine and moisture. 

Umberto Giannini Coily Curls Moisture Shampoo (£8)

Specially formulated for naturally curly and tightly coiled hair types, this gently shampoo is packed with coconut oil and shea butter for a serious moisture boost. Plus, it smells like holidays.

Olaplex No 4 Bond Maintenance Shampoo (£24)

Great for all hair types, but particularly dry and brittle strands, this bond-repairing shampoo is ideal for restoring elasticity and bounce to lacklustre curls.

OGX Quenching Coconut Curls Shampoo (£5)

An affordable curly-girl shampoo option containing hydrating coconut oil, soothing sweet honey and rejuvenating citrus oil to add shine.

Davines LOVE Curl Shampoo (£16)

This is genuinely one of my favourite shampoos—and not just because of the fresh citrus scent. It's a decadent, creamy texture that delivers hair-strengthening proteins and healthy fats to your hair for smoother, more controlled waves and curls.

IGK Hair Hot Girls Hydrating Shampoo (£22)

Not only does this shampoo do a great job of smoothing the texture of curly hair, but it contains litchi extract and vitamin E to protect your hair from environmental damage.

Sachajuan Curl Shampoo (£20)

Created by one of Stockholm's most popular hair salons, this Scandi shampoo works to smooth the cuticle of your curls to improve manageability and create soft, shiny coils.

Next up, this iconic hair product is sold every two minutes.

Read More from Who What Wear