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29 cult-fave beauty products you need (including Khloe Kardashian's secret to glowy skin)

A photo of Khloe Kardashian.
Khloe Kardashian is just one of the celebs singing the praises of Bio-Oil, which tops our list of cult-favorite beauty products. (Photo: Getty)

From expensive serums to treatments that promise the world, it can be difficult to decipher what you should actually spend your money on (and slather on your face). To cut through the clutter, we've rounded up the absolute best beauty products that have achieved cult status on social media, at Amazon, and of course, in our own writers' makeup bags. Some have even graced the skincare routines of celebs like Meghan Markle, Drew Barrymore, the Kardashians and more. Read on to discover the ultimate beauty cult-faves that actually live up to the hype and the brands' product claims.


Bio-Oil Skincare Oil

$9$12Save $3
This wonder oil is loved by celebs like Kim and Khloe Kardashian (and nearly 70,000 shoppers). Used to diminish wrinkles, scars and stretch marks, it's packed with vitamins A and E, chamomile, sunflower and lavender oils.
$9 at Amazon
essence cosmetics

Essence Cosmetics Lash Princess Mascara

PSA: Mascara does not have to be expensive to be effective. At five bucks, the crazy-popular mascara gives the false lash effect of your dreams. We love it and so do the 210,000 people who blessed it with a five-star rating.
$5 at Amazon
L'Oreal Paris

L'Oreal Paris L'Oreal Paris Makeup Rouge Signature Matte Lip Stain

$4$10Save $6
The go-to long-lasting lipstick of Beyonce's makeup artist, Sir John. He uses this on her regularly for red carpet events. It's a lightweight lippie that pairs the color impact of a lipstick with the soft texture of a stain.
$4 at Amazon
Paula's Choice

Paula's Choice Skin Perfecting Exfoliant

This top-rated exfoliant contains beta hydroxy acid (BHA), which helps slough off dead skin cells and build-up that can clog pores. The result? A brighter complexion and minimized fine lines and wrinkles. 54,000 fans love it.
$13 at Amazon

Weleda Skin Food Original Ultra-Rich Body Cream

A favorite of many celebs including Julia Roberts, this is the ultimate multi-tasking moisturizer. This rich, botanical cream hydrates the skin (both face and body) and makes it appear more luminous.
$17 at Amazon
Real Techniques

Real Techniques Miracle Complexion Sponge, 2-Pack

Loved by nearly 18,000 shoppers, these affordable sponges allow base makeup to glide on and can also blend powders, blushes, and even eye makeup. The three-point design allows for effortless application anywhere on the face.
$9 at Amazon
Health Priority Natural Products

Health Priority Natural Products Organic Vitamin E Oil

Drew Barrymore's favorite vitamin E oil is infused with jojoba and avocado oil to nourish and hydrate the skin and hair. "I just want to be soaking in this stuff," she said. More than 7,500 five-star reviewers love it, too.
$20 at Amazon
Life & Pursuits

Life & Pursuits Bhringraj Hair Oil

This Ayurvedic oil acts as a natural moisturizer to add shine to the hair. It keeps flakes at bay and treats the scalp to promote hair growth. Over 2,500 five-star fans love it, with one calling it "better than Rogaine."
$13 at Amazon

CeraVe Retinol Serum

$12$18Save $6
A serum that's so beloved by over 23,000 five-star fanatics on Amazon that it's been called "heaven sent," "miracle in a bottle," and "liquid gold." Good for all skin types it brightens and helps to minimize pores and scars.
$12 at Amazon

Curaprox Ultra-Soft Toothbrush, 3-Pack

Have sensitive teeth? No need to endure an electric toothbrush if it feels too abrasive. These extra soft toothbrushes are recommended by both dentists and over 12,000 five-star reviewers to gently fight plaque and stains.
$14 at Amazon

Baebody Eye Gel

$25$35Save $10
This eye gel blends vitamin E and Matrixyl 3000 to help reduce the appearance of puffiness, dark circles, and wrinkles. Over 4,000 Amazon shoppers gave it a five-star review with one saying they saw results after a week.
$25 at Amazon
Mighty Patch

Mighty Patch Hydrocolloid Pimple Patch

A sticker that essentially zaps zits overnight? Yes, please. It utilizes hydrocolloid technology to seal moisture out, improving the appearance of blemishes quickly. 80,500 shoppers sang its praises with a five-star rating.
$13 at Amazon

Aquaphor Healing Ointment

$16$17Save $1
This skin protectant and moisturizer heals cracked skin and even doubles as a face highlighter. (Meghan Markle's makeup artist used it for her glow on her wedding day.) Nearly 60,000 people gave it a five-star review.
$16 at Amazon

O'Keeffe's Healthy Feet Foot Cream

Cracked heels? This No. 1 bestselling cream is the remedy, according to nearly 55,000 shoppers. It gives new life to irritated tootsies — and it works fast. Apply the concentrated cream right after your shower for quick results.
$8 at Amazon
Aztec Secret

Aztec Secret Indian Healing Clay

It's not a secret that this stuff is the best. It deep cleans your pores in just a few minutes. It's also great to soothe bug bites and use in other DIY treatments like foot soaks at home. Nearly 50,000 five-star fans love it!
$15 at Amazon
Cali White

Cali White Natural Charcoal Whitening Toothpaste

This chemical-free whitening toothpaste binds to stains and eliminates plaque like a pro. It's packed with charcoal and coconut oil, a natural way to obtain those pearly whites. No wonder it's adored by over 24,000 shoppers.
$10 at Amazon

Olaplex Hair Perfector No. 3 Repairing Treatment

Damaged hair? This at-home treatment is a serious savior. Similar to its in-salon counterparts, the bestseller goes beyond traditional conditioner and helps repair the broken bonds in your hair. 87,100 shoppers swear by it.
$30 at Amazon

Baebody Retinol Moisturizer Cream

$20$25Save $5
This lightweight retinol cream helps improve the appearance of wrinkles, discoloration, and hyperpigmentation. Over 8,000 shoppers gave it a perfect five-star rating on Amazon, with one calling it "the stuff of miracles."
$20 at Amazon
LilyAna Naturals

LilyAna Naturals Vitamin C Serum

This high-potency 20% vitamin C serum helps to improve the appearance of dull skin. Refreshing and light, it hydrates while delivering potent antioxidants for a radiant complexion. Over 8,000 shoppers love this one, too.
$33 at Amazon
Elizabeth Arden

Elizabeth Arden Eight Hour Skin Protectant Cream

A top-seller for 70 years, the cult-classic balm calms and hydrates the skin for up to eight hours. Makeup artists use it as everything from a primer to an eyebrow tamer. Amazon shoppers love it too — over 6,400 of them.
$27 at Amazon

Wunder2 Wunderbrow Eyebrow Gel

$19$22Save $3
Define, fill, and thicken the appearance of your brows with this fiber-infused tinted gel. The fibers are waterproof and won't smudge or transfer. Plus, it's vegan and cruelty-free. Nearly 19,000 fans gave it five stars, too.
$19 at Amazon

Neutrogena Tinted Facial Moisturizer

This is the moisturizer that does it all! Not only does it hydrate and conceal imperfections, it contains retinol and sunscreen to repair and protect. One of 9,500 fans liked it so much, he stole a tube from his girlfriend.
$23 at Amazon
LilyAna Naturals

LilyAna Naturals Eye Cream

$18$25Save $7
This anti-aging eye cream deeply hydrates and moisturizes to reduce the appearance of puffiness and dark circles. The bestseller has garnered nearly 19,000 reviews and many reviewers say it lives up to the product claims.
$18 at Amazon

Olay Facial Cleansing Brush

$22$27Save $5
This beloved tool not only cleans your face, but primes your skin to better absorb your favorite anti-aging products. It vibrates to lift debris from your skin to reveal a soft complexion. 15,400 shoppers gave it five-stars!
$22 at Amazon

Pura D'or Anti-Thinning Biotin Shampoo & Conditioner Set

This bestselling biotin-infused formula was specifically formulated to promote hair growth and increased volume. Nearly 13,200 shoppers rave over it. One noted that it seriously helped: "My hair is returning like gangbusters."
$40 at Amazon

RoselynBoutique Ice Roller for Face

The concept of a jade roller, but with icy coolness to reduce those puffy eyes and blotchy cheeks. The roller is detachable, so you can pop it in the freezer for when you need the cooling power. 3,200 five-star fans love it.
$14 at Amazon
L'Oreal Paris

L'Oreal Collagen Face Moisturizer

$9$11Save $3
If you’re mourning the loss of elasticity in your skin, this collagen cream could be your new jar of youth. It boosts hydration to help restore its bounce. With nearly 35,000 five-star ratings, reviewers back up that claim.
$9 at Amazon

Heeta Scalp Care Hair Brush

$8$11Save $3
Sure, it looks a little weird, but this tiny tool can actually help stimulate hair growth. The waterproof brush gently massages your scalp with the silicone bristles. Nearly 100,000 five-star reviewers on Amazon swear by it.
$8 at Amazon
Egyptian Magic

Egyptian Magic All Purpose Skin Cream

$32$39Save $7
Is there anything that Egyptian Magic can't do? This all-purpose skin cream is a moisturizing multitasker you can use to soften skin, hair and more. 6,300 Amazon shoppers sing the praises of this versatile beauty product.
$32 at Amazon

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The reviews mentioned above reflect the most recent versions at the time of publication.

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