Cult Beauty Just Raised The Black Friday Bar Once More – Here Are The Best Buys

Roberta Schroeder
·2-min read
Photo credit: Cult Beauty
Photo credit: Cult Beauty


Black Friday sales are everywhere these days, but there's a handful of retailers we always head to first. Top of the list? It has to be Cult Beauty, who went above and beyond to deliver a seriously special discount back in 2019 – and they've just done it again.

Right now, you can save between 20% and 30% off a whole host of covetable brands, from Charlotte Tilbury and Chantecaille to stellar haircare line Virtue and even skin-tech leaders Nuface.

Not sure where to start? We hear you. When faced with such big discounts on so many covetable brands, it’s all too easy to lose your cool, panic, and emerge with 13 different red lipsticks. So, we’re here to help you cut through the options and emerge victorious with some perfect purchases. Scroll down to discover every editor-approved product we'll adding to our bags today...

What to buy from the Cult Beauty Black Friday Sale

ELLE Edit: Smart Skin Tools

There are some brilliant savings to be had on Cult Beauty's smart selection of skint tech. From Dermaflash's exfoliating dermaplaning tool (which safely skims away baby hair) to Foreo's LED light-powered acne-clearing pen, there's something to boost every skin type.

ELLE Edit: Perfect Palettes

With lipsticks off the menu for the time being, we've fallen firmly back in love with eyeshadow. From neutral options for every day, to some striking hot-pink hues, Cult Beauty is big in the game this season.

What is Black Friday?

While its origins are disputed, we know that Black Friday was born across the pond. Some say the name was first used to refer to the heaving traffic that blocked the roads of Philadelphia in the 1960s, while others claim the term represents the huge profits that retailers would make in the post-Thanksgiving sales.

When is Black Friday?

November 27 is the big day this year, but many retailers – including Cult Beauty and Urban Decay – are starting the party a little early. There’s also Cyber Monday (the year’s biggest day for online shopping), which lands on the following Monday.

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