Crypto-Related Apps Popularity Skyrockets After the Super Bowl Game
The Super Bowl’s extravaganza happened on Sunday, with Los Angeles Rams becoming the new Vince Lombardi’s trophy champions. Still, one of the headliners in the press were the crypto-related advertisements.
Coinbase, FTX, Crypto.com, eToro, and Bud Light took the chance of featuring their crypto’s portfolio of services.
However, the first two companies mentioned above were the ones with a significant surge in their apps’ popularity, according to The Block Research’s data.
Cash App Popularity Overshadowed
For example, Coinbase’s app skyrocketed from 186th place to second on Apple’s App Store. Its minute-long ad featured a single and bouncing QR code that gathered popularity even in social media due to its particularity.
Even so, Coinbase’s popularity surpassed Cash App’s one in the category of “Investment.”
As FXEmpire reported today, using the throwback to the famous DVD logo, Coinbase had over 100 million people anticipating for the QR code to hit the corner.
After bouncing around for 59 seconds, it finally did hit at the 1-minute mark post which Coinbase logo appeared with the landing page of the QR code. The landing page was a giveaway/contest that managed to rack in 20 million visits in the span of just 1 minute.
Super Bowl Ad’s Cost
This year Super Bowl ads cost about $7 million for every 30 seconds, which is a 25% increase compared to the $5.6 million of 2019.
Blockfolio – owned by FTX – and eToro also saw a significant surge in the rankings during the American Football game, which took place in the SoFi Stadium in Inglewood, California.
The Block Research noted that all the data was based in the US App Store.
It is worth adding that crypto ads are now the targets of regulators worldwide. Watchdogs tend to state that many crypto-related ads don’t point out the risks attached to the asset class.
For example, Singapore, Spain, and Britain have initiated several crypto ads regulations in their bid to control what kind of advertisements their citizens are exposed to.
This article was originally posted on FX Empire
