CrossFit Has a New Owner, as Founder Greg Glassman Sells Company

Brett Williams
Photo credit: Courtesy of CrossFit Inc.

From Men's Health

CrossFit's embattled founder, sole owner, and former CEO Greg Glassman, is selling the company to Eric Roza, a tech executive and owner of the CrossFit Sanitas affiliate in Boulder, Colorado. Glassman had recently retired from his position as CEO of CrossFit after racist tweets and leaked private statements caused revolt among the sport's community and sponsors.

The CrossFit Twitter account first shared the news in a statement from Glassman threaded through several tweets.

Read the statement in full here:

“I started a company with some essential and elegant truths that nobody could, or maybe would, tell. It resulted in the fastest growing chain in world history. It did so well and became so popular that it has become a thing far larger than I could have hoped. The world has changed, but the magnificent human machine, the proven benefits of CrossFit, and its market opportunity remain unchanged. It is time for the founder to bid adieu and find other creative outlets. I have complete faith that Eric Roza ( @RozaEric), owner of @crossfitsanitas, can shepherd CrossFit Inc effectively into this new world.”

Shortly after the announcement, current CrossFit CEO Dave Castro tweeted his support of the move, acknowledging that Roza will soon take the role of CEO.

Roza released his own statement on Twitter announcing the move and crediting CrossFit for changing his life since he discovered the sport a decade ago.

"My view is simple: racism and sexism are abhorrent and will not be tolerated in CrossFit," Roza's statement reads, referring to Glassman's racist tweets and statements and a bombshell New York Times report alleging his leadership was responsible for a pervasive corporate culture of sexism. "We open our arms to everyone, and I will be working hard to rebuild bridges with those whose trust we have lost."

A representative for Roza confirmed the sale, but declined to share any financial details about the transaction. CrossFit HQ did not respond to requests for comment before the publication of this story.

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