Transport for London (TfL) announced yesterday that they will remove adverts promoting the Channel 4 series Naked Attraction from its buses. The decision comes after complaints from the public, who branded the advert "creepy."
The advert featured a plain black background, with white text labelling various passengers on the bus. The advert suggested passengers sat in the front seat of the bus 'love being naked.'
Members of the public took to social media to share their outrage at the advert, which many described as "tone deaf." Others highlighted how the advert could put passengers at risk of sexual assault, while some raised concerns about children who might be sat in those seats.
Columnist and author Tracy King shared a photo of the advert on Twitter along with her view on it. She said: "What the hell is this creepy bus ad? You can’t just label non-consenting passengers like that. Does @Channel4 not know how many sexual assaults take place on buses?"
— Tracy King (@tkingdot) August 30, 2021
"Passengers shouldn’t have to navigate 'am I the butt of a joke on my way to work today,'" she added, "The bar shouldn’t be this low but can ad agencies perhaps start with 'does this concept afford the bus user basic dignity, privacy and autonomy?'"
The advert sparked 26 complaints to the Advertising Standards Authority (ASA), which said in a statement: "Specifically, complainants argue that the ad sexualizes members of the public and does so without their consent."
Speaking about the decision to remove the adverts, a TfL spokesperson said: "We have reviewed the ad campaign and decided that it should not continue to run on our bus network. It will be removed as soon as practicable."
On the Channel 4 series, contestants view and select potential partners in the nude. A spokesperson for Channel 4 said: "This ad is based on a Channel 4 entertainment programme. It was not our intention to cause offence and we apologise if it has done so."
You Might Also Like