Valentine's Day is looming and as lockdown dictates that we can't dine out, or physically see friends or family unless we're in a bubble, lots of us are looking for creative ways to make 14th February extra special at home this year.
Searches for baking, cooking and other food-related DIY kits have also increased by 165%. These fun and easy-to-use kits contain everything you need to whip up a treat - making a great activity for couples - or the whole family - to get involved in.
It would also appear that in the wake of the pandemic, shoppers are seeking out meaningful gifts that reflect their special relationships - from a best friend, to their beloved pet.
Personalised jewellery remains a hit, with a 45% increase in searches on Etsy for zodiac necklaces and a 440% increase in searches for birth flower jewellery.
Wellness gifts have also remained popular, as shoppers seek out ways to step away from their screens, relax, and reset for the year ahead. There's been a 48% increase in searches for notebooks, journals, or diaries, and a 163% increase in searches for bath bombs or bath salts.
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.
In need of some positivity or not able to make it to the shops? Get Prima delivered directly to your door every month!
Subscribe to Prima magazine today!
You Might Also Like