IT Cosmetics's New Foundation Is the Only Thing That Could Replace Its CC+ Creams in My Heart

Jessica Harrington

The reputation of IT Cosmetics's CC+ Creams precedes them. You've either tried and loved them or you've heard countless amazing things but haven't had a chance to get your hands on a tube. I've been using the CC+ Cream Oil-Free Matte ($40) for years, but now the brand has a new foundation that's making me consider changing my old ways.

The IT Cosmetics Your Skin But Better Foundation + Skincare came out a few months ago, but I hadn't found a reason to stray from my tried-and-true CC+ Cream. Then I kept hearing other beauty editors rave about the formula, so I decided to retrieve it from my makeup stash. Now I can't believe how long it took me to get on board.

The IT Cosmetics foundation boasts medium, buildable coverage with a natural finish. Unlike the CC+ Creams, which are thicker in consistency, the foundation is water-light. While the CC+ Creams are a bit more limited in shade range, the foundation comes in 40 different colors. With ingredients like hyaluronic acid and aloe vera to boost hydration, as well as vitamins E and B5 to protect against free radicals, it calls itself a makeup and skin-care hybrid.