Coperni stages drive-in runway show at Paris Fashion Week

Chloe Street
·2-min read
 (Getty Images)
(Getty Images)

The new digital fashion week format means taking a car to a fashion show is a distant memory for most editors and influencers.

But last night Parisian brand Coperni debuted an innovative drive-in style runway format which saw 70 guests picked up from their homes in 35 electric cars and driven (by PCR-tested chauffers) through the dusky streets of Paris to the AccorHotels Arena, one of the city’s largest stadiums built for 20,000, where they assembled into a linear formation in total darkness.

Car radios synced to announce show kick-off and as the first model hit the vehicle-lined runway, each individual set of headlights lit up allowing showgoers to view the collection through their window. “We live for in-person, real-life experiences and creating moments that engage the senses,” Coperni co-founder Sébastien Meyer tells The Standard. “It’s been tough for us to adapt to this new normal, but we have found ourselves being more resourceful and pushing boundaries nonetheless… There is no comparison with a true life experience.”

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The collection itself celebrated nighttime and looked forward to the return of music and dancing. “It is all about post-pandemic dressing – we are desperate to get back to it!” said Meyers, who delivered a collection full of club-ready minis paired with thigh-high leather boots, faux fur stoles, baggy disco jumpsuits and reflective neon pink and lime green heels.

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Meyer and his business partner Arnaud Vaillant were previously creative directors of French couturier Courrèges, whose spacey aesthetic was seen in the high tech neoprene and the sunglasses with came with built-in ‘anti-jetlag’ tech.

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Getty Images

The brands sell-out iphone-inspired Swipe bag returns this season in a slimmed down, flatter form dotted in rhinestones and with thick wire strap and a new style, The Padlock, was inspired by the icon we unlock on our iphones every day. From clubbing to computers, Coperni is non-stop techno-chic.