The goal of any brand is to predict what its customers want to buy before they even realise it. This might sound simple, but in reality, it's anything but. Nowadays, trends can change exponentially, making it harder for designers to keep up with our ever-changing wants and needs. Thankfully, some brands aren't giving in to fleeting trends and are instead creating pieces with appeal that endures for more than one season. Cue 12 STOREEZ.
If you were to type "12 STOREEZ" into our WWW Slack search bar, you'd see endless exchanges between our editors professing their love for the brand and spotlighting all the pieces they are seriously impressed by. So tempting as it may be to keep a secret, we thought it was high time we shared 12 STOREEZ's chic style with you.
Although it might be a relatively new find for us, the brand has been leading the style charge across Europe since its conception in Russia in 2014. Now, with a growing presence here on Brit soil, it's fast becoming one of our favourite brands for grown-up, timeless staples that have the power to elevate everything else in our wardrobes. And as we edge closer to winter, we find ourselves particularly drawn to its latest collection, specifically the incredible outerwear.
12 STOREEZ has just unveiled the first pieces from its winter drop, which boasts staples that come together to create the perfect capsule for the season ahead. At the top of every winter style wish list should be an excellent coat—one that'll give every outfit you wear some sophisticated flair. Ordinarily, coats of this calibre are tricky to find without making a hefty investment, but not at 12 STOREEZ. With oversized silhouettes, double-breasted designs and premium fabrications, these coats are classic and high-quality, and you'll look forward to wearing them each and every year. We're especially fond of the brand's camel coats and the incredible double-faced wool styles, which easily look and feel as if they should be three times their price.
As for the perfect autumn/winter outfits to go underneath its coats, 12 STOREEZ has that covered, too. The brand has flawlessly tailored separates, including cool knitwear, any-occasion dresses and bodysuits that your jeans are calling out for. They're interchangeable, versatile and long-lasting, so you'll get more than your fair share of use out of them. And 12 STOREEZ even has an array of excellent boots to complete your look.
Indeed, the entire capsule will help you get dressed effortlessly, but there's nothing effortless about 12 STOREEZ's approach to designing it. The brand spends a significant amount of time and effort creating its garments, honing the fit, feel and aesthetic to ensure you get maximum wearability out of each item. As for your winter wares, scroll on to see the nine 12 STOREEZ pieces we're using to assemble our cold-weather capsule.
1. INCREDIBLE COATS
12 STOREEZ Belted Double-Breasted Coat (£443)
12 STOREEZ Oversized Belted Wool-Cashmere Coat (£502)
12 STOREEZ Belted Double-Breasted Coat (£441)
2. PREMIUM KNITWEAR
12 STOREEZ Oversized Wool Blend Jumper (£110)
12 STOREEZ Oversized Zip-Up Jumper (£289)
12 STOREEZ Oversized Striped Jumper (£110)
3. VERSATILE DRESSES
12 STOREEZ Patch-Pocket Mini Dress (£158)
12 STOREEZ Faux-Leather Shirt Dress (158)
12 STOREEZ Side Slit Ribbed Wool-Cashmere Dress (£166)
4. ELEVATED TAILORING
12 STOREEZ Wide-Lapel Double-Breasted Blazer (£141)
12 STOREEZ Straight Leg Pleated Trousers (£102)
12 STOREEZ Flap Pocket Double-Breasted Blazer (£141)
12 STOREEZ Wrap Belt Trousers (£124)
5. SIMPLE SHIRTING
12 STOREEZ Corduroy Shirt (£76)
12 STOREEZ Oversized Button Up Shirt (£110)
12 STOREEZ Appliqué Button Up Shirt (£67)
6. CLASSIC BOOTS
12 STOREEZ Knee Leather Boots (£332)
12 STOREEZ Chunky Lace-Up Boots (£192)
12 STOREEZ Chunky Knee Leather Boots (£332)
7. CASUAL SKIRTS
12 STOREEZ Asymmetric Rinse-Wash Denim Skirt (£76)
12 STOREEZ Leather Wrap-Effect Skirt (£443)
12 STOREEZ Silk Side Slit Skirt (£141)
8. SLINKY BODYSUITS
12 STOREEZ Merino Wool Tank Bodysuit (£67)
12 STOREEZ Square Neck Bodysuit (£42)
12 STOREEZ Ribbed Merino Wool Bodysuit (£102)
9. LUXE LOUNGEWEAR
12 STOREEZ Knit Hooded Sweatshirt (£255)
12 STOREEZ Cotton Jogger Trousers (£67)
12 STOREEZ Cotton Relaxed Sweatshirt (£55)
This article originally appeared on Who What Wear
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