When you think of the best anti-ageing products around, it’s likely that your mind turns straight to the line-reducing powers of retinol or protective powers of SPF and vitamin C. And while there’s no doubt that those three powerhouse ingredients make for the ultimate youth-preserving trio, it’s okay to want something a little less active and a little more suited to an easy, everyday routine.
We can sing the praises of retinol and the importance of SPF until the cows come home, but the truth is, most people just want a fuss-free, everyday product that hydrates, plumps, and smooths all at once. So while we still stand by the fact that retinol, vitamin C and SPF are the most powerful anti-ageing ingredients out there, it would be silly to ignore other options just because they’re not backed with the same levels of kudos.
And that’s where Shiseido Ultimune Power-Infusing Concentrate comes into play. It might not contain retinol or encapsulated vitamin C or even SPF, but if you ask us, it’s one of the best anti-ageing products around. And it seems we’re not alone in thinking so. In fact, one bottle is sold every seven seconds worldwide, and it’s won over 200 awards.
We speak of anti-ageing, but we suppose this is wherein the issue lies. Because in reality, can Shiseido’s cult product reverse the signs of ageing? No. But no skincare product truly will. What Ultimune does do, however, is deliver supercharged hydration that smooths the skin, making it firmer and visibly more radiant. But beyond that, it contains some seriously impressive technology, too.
Shiseido Ultimune Power Infusing Concentrate (£83)
Recently reformulated, Ultimine now also contains Shiseido’s new ImuGenerationRed Technology. Working to boost the skin’s natural ability to defend itself against aggressors and stress, it helps to fight both internal and external factors that can damage the skin’s health and accelerate the ageing process. On top of that, the new technology also contains heart leaf extract to promote the delivery of essential nutrients and defensive cells to the skin.
The results? Just super-happy, plump, youthful-looking skin. The texture is lightweight and silky, meaning that if you want to layer a thicker cream over the top, you can. The results are so good, in fact, that we’d prefer to call Ultimune a pro-ageing serum. Because, yes, it helps protect skin against further ageing, but it also keeps it looking and feeling its healthiest, which, if you ask us, is the key component to a youthful glow.
Shop More Cult "Pro-Ageing" Serums
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Serum (£82)
Estée Lauder’s insider favourite, ANR, has lined beauty buffs' shelves for decades.
Clarins Double Serum (£78)
Another age-old classic, Clarins Double Serum helps to hydrate, plump and firm.
Lancôme Advanced Génifique Youth Activating Concentrate 50ml (£83)
This stuff championed pre- and probiotics before they were even a thing. Working to protect the skin barrier, it keeps skin looking its healthiest.
The Body Shop Drops of Youth Concentrate 30ml (£28)
A lightweight serum that works to protect skin from all types of pollution, this stuff is a best seller for a reason.
Shiseido Liftdefine Radiance Serum (£106)
Another Shiseido classic, this dewy serum leaves skin looking visibly firmer and more radiant.
Origins Plantscription Multi-Powered Youth Serum (£67)
Working to heal skin and deliver essential moisture, this plant-based classic isn’t to be missed.
Caudalie Resveratrol Lift Instant Firming Serum (£46)
Utilising the powerful antioxidant powers of resveratrol, Caudalie Resveratrol Lift Instant Firming Serum fends off signs of ageing and helps keep skin soft and supple.
This article originally appeared on Who What Wear
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