Coca-Cola Is Launching A Subscription Service That Will Let You Try New Products Early

Korin Miller
Photo credit: Coca-Cola/Getty Images/Dia Dipasupil / Staff

From Delish

Most Coca-Cola superfans are aware that the company has different variations of their favourite drinks around the world. And, of course, the company is always testing out new stuff. Apparently Coca-Cola has decided to take that to the masses, because it just launched a subscription service that allows people to get exclusive early tastes of new products.

It’s called the Coca-Cola Insiders Club and it’s already so popular that the first 1,000 membership options sold out in three hours. (You can still join the waitlist, though.)

The club provides members who were lucky enough to sign up with first tastes of new products shipping right to their homes. Think of it like a wine club, but for non-alcoholic beverages.

Coca-Cola shared in a press release that the curated boxes will contain a range of their products, like Aha flavoured sparkling water and Coke Energy, along with some “surprises and swag.”

Membership, which, annoyingly, is only currently available for our friends in the USA, (if you’re lucky enough to score one) isn’t too bad for a monthly club: You can either pay $10 a month for six months, or pay $50 up front.

According to Coca-Cola, the Insiders Club was “inspired by the growth of the e-commerce subscription market,” and the company wanted to allow fans to have “the Christmas morning-like joy of opening up a mystery box each month.”

Coca-Cola is heavily hinting that they’ll expand the subscription base to more fans. Oh! And there’s this little nugget: The company also said it will monitor sales and feedback and “consider expanding beyond the six-month trial.” Yesss!

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