Fashion label Coach is changing its name to Tapestry and people are confused

Amid all the furore that Gucci is going fur-free, one piece of fashion news may have been missed: Coach is changing its name.

People can’t quite understand why Coach is changing its name [Photo: Getty]

The American brand, which has raised its profile thanks to the inclusion of a ready-to-wear collection and a successful collaboration with the most followed person on Instagram, Selena Gomez, announced it will be changing its name to Tapestry on October 31.

“We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow,” said CEO Victor Luis. “In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”

The brand has been collaborating with Selena Gomez for the past couple of seasons [Photo: Getty]

Although Coach probably thought that no one would mind about the name change, several fans have taken to social media to complain with people calling the new moniker ‘trash’ and a ‘terrible idea’.

But fear not, for the handbag label will still be known as Coach. It turns out that the brand’s parent company (which is also confusingly called Coach) is changing to Tapestry, after buying accessory brands Stuart Weitzman and Kate Spade in 2015 and 2017 respectively.

Turns out there’s no need to panic as the famous horse and carriage logo will still remain [Photo: Getty]

Luis effectively told people to calm down, telling TheStreet: “No one will ever see the word Tapestry on a Coach store.”

Phew.

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