Ciara is launching a "sustainably chic" clothing collection.
Whether the star is stepping out at a red carpet event or running errands, she always pulls out all of the stops when it comes to her attire.
Now, Ciara is putting her flair for fashion to work with a new venture, called LITA by Ciara.
"Fashion has always been my avenue for creative self-expression, and throughout my journey, I've always been looking for a brand that's a one-stop-shop, from investment pieces to budget-friendly items. My goal is to reach the modern woman by creating a brand that gives her everything she needs in one place, her best friend in fashion, to help her create looks for all the moments in her life. Each piece reflects my passion for fashion with excellent fit, quality and sustainability. The LITA girl is sustainably chic and effortlessly cool," she said. "The love that went into the process of selecting the fabrics and the designs is what makes this brand special. LITA is the marriage of sustainability and accessible luxury for women. I want women from every walk of life to feel and enjoy the same comfort, cool, and confidence that I feel when wearing the collection."
Ciara went on to explain that LITA stands for Love is the Answer, and her debut line will feature prints that embody the spirit of the black king cheetah, as an ode to her fashion identity.
In addition, over 70 per cent of the entire collection is designed using materials with a lower environmental impact, from organic cotton to recycled cashmere and polyester.
The range will be available to purchase from The House of LR&C's website, as well as at select department stores.