This Is the Sneaker Brand Everyone Wore in 2019

Emma Spedding

When Emma Watson and the Duchess of Sussex, Meghan Markle, wore a pair of trainers by the conscious French brand Veja, they quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature a distinctive V-logo in varying colours on each side.

Emma Watson first wore the trainers back in October 2016, but it wasn't until 18 months later that the seemingly simple lace-ups started gaining such widespread popularity. Much like other classic trainers (think Converse and Vans), these are rapidly becoming a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans.

The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers "in the wild" every day, as they seem to have become the most popular sneakers to own for 2019.

At a coffee shop in London last week, I saw four separate women wearing the red, white and blue pair. And if that's not enough to make you want a pair, then you might change your mind after scrolling our edit of the best Veja trainers. Plus, there's even a guide to how fashion girls are wearing theirs for outfit inspiration.

Style Notes: Emma Hill's way of wearing her sneakers is simple: with jeans and a great jacket.

Style Notes: Tine Andreaa cleverly uses her Vejas to dress down a pair of tailored trousers and a blazer.

Style Notes: Alongside dresses and trousers, Vejas make for the perfect pairing with a midi skirt, as seen on Eunice Abe.

Style Notes: Another winning Lucy Williams combo—this time proving even a maxi dresses goes well with Veja kicks.

Style Notes: Meghan swaps her usual courts for kicks. 

Style Notes: Alice Catherine pairs her Vejas with a must-have polka-dot dress (a great workday wardrobe option).


Veja V-10 Leather Sneakers (£115)

Veja Esplar Trainers White Blue (£79)

Veja V12 B-Mesh Sneakers (£110)

Veja + Net Sustain V-10 Metallic-Trimmed Leather Sneakers (£115)

Veja Rio Branco Mesh Trainers (£105)

Veja + Net Sustain V-12 Leather Sneakers (£115)

Veja Nova V-Logo Low-Top Trainers (£80)

Veja + Net Sustain Rio Branco Rubber-Trimmed Mesh and Vegan Suede Sneakers (£105)

Veja SDU Contrast-Panel Trainers (£90)

Veja + Net Sustain V-10 Leather Sneakers (£115)

Veja + Net Sustain Nova Organic Cotton-Canvas Sneakers (£80)

Veja Campo Leather Trainers (£105)

Veja Campo Logo-Appliqué Leather Trainers (£105)

Veja Campo Leather Trainers (£105)

Veja Campo Leather Trainers (£105)

Veja Condor Alveomesh Running Trainers (£120)

Veja Condor Alveomesh Running Trainers (£120)

Veja Condor Alveomesh Running Trainers (£120)

Veja Roraima Leather High-Top Sneakers (£150)

Veja Esplar Leather-Trimmed Suede Sneakers (£90)

Veja Roraima Suede and Leather High-Top Sneakers (£150)

Next up, these are the nine new-in pieces we want this week. 

This story was published at an earlier time and has since been updated.

This article originally appeared on Who What Wear

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