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Chiara Ferragni has been named as the new brand ambassador for watch company Hublot.
The Italian social media star is no stranger to the Swiss luxury label, having previously been spotted wearing the unisex Big Bang Millennial Pink watch.
Now, Chiara has signed on to officially become part of the Hublot family.
“Hublot is not like any other watch brand, it follows its own distinctive path, with determination: It follows its dreams of innovation, while respecting traditions; it seeks beauty both inside and out, by showcasing much more than athletic performance or the success of a family member, it celebrates the reasons for this performance and success, in other words, the ability to be first, different and unique,” she shared. “A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today."
Chiara follows in the footsteps of football legend Pelé, tennis ace Novak Djokovic, track and field champions Dina Asher-Smith and Usain Bolt and three Michelin star chef Clare Smyth in becoming a Hublot ambassador.
The influencer is also the face of brands including Nespresso, Tod's, and Intimissimi.