Channel Your Inner Kate Moss With SS21's Poker Straight Hair Trends

Photographs by Olivia Lifungula | Words by Katy Young | Styling by Georgia Medley
·2-min read
Photo credit: Olivia Lifungula
Photo credit: Olivia Lifungula

From ELLE

Photo credit: Olivia Lifungula
Photo credit: Olivia Lifungula

Straight hair reminiscent of the Nineties club scene is back, but it moves to a 21st-century beat. Keep it lowkey by straightening front sections away from the face, adding serum for shine without weight. Here, ghd global ambassador Zoe Irwin used ghd Max Styler and Straight On Spray.

S'il Vous Plaît

Photo credit: Olivia Lifungula
Photo credit: Olivia Lifungula

The Nineties wasn’t all about linear, straight strands. ‘Inspired by Lisa “Left Eye” Lopes, this was pure TLC,’ says Zoe, who whipped up the iconic rope twist braid after smooth-drying. ‘To bring it up to date, give it high shine – run ends through the ghd Max Stylers and work in Perfect Ending for 2021 glassiness.’

Iron Maiden

Photo credit: Olivia Lifungula
Photo credit: Olivia Lifungula

This is Calvin Klein smooth, circa 1998. Spend time on the blowdry, using a nozzle head to dry hair in sections, giving a polished surface. Finish with hot irons for polish before securing into a ponytail. Zoe used the ghd Max Stylers – with wide plates, they make for light work.

Natural Order


Photo credit: Olivia Lifungula
Photo credit: Olivia Lifungula

There was a glossiness to textured hair in the Nineties – remember Neneh Cherry? To restore natural movement and high shine, prep with a hydrating product, then work in a shine serum with your fingers as you blowdry. Zoe used ghd Curly Ever After and Bodyguard Heat Protect Spray.

Straight Outta Space

Photo credit: Olivia Lifungula
Photo credit: Olivia Lifungula

We all saw Mel B, Halle Berry and Björk with Bantu knots in the Nineties; now they’ve got a new informality.After dividing hair into two, and smoothing wtih the ghd Max Styler, wind hair back around itself before securing with pins. Finally, spray ghd Perfect Ending Hairspray onto your fingers to loosen and pull out ends.

Hair: Zoe Irwin for ghd | Make-Up: Pamela Cochrane at Bridge Artists | Nails: Ami Streets | Models: Janelle Joseph at Established and Jessica Luostarinen at Wilhelmina London| This shoot was produced in accordance with social distancing guidelines.

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