They bounced along the catwalk to the refrains of Jarvis Cocker’s 'Aline': models in skimpy Chanel bikini pants and tops, redolent of a fashion era gone by.
Guests of the Chanel SS22 event knew this was a show with a difference the minute they took their seats. Like the runways of the 80s and 90s, the catwalk was raised high above the crowds, surrounded on all sides by the flashbulbs of a gushing fashion paparazzi. Sure, that meant the FROW didn’t have its usual proximity, but then again, sometimes the fun is better viewed from afar.
And fun was what this show was all about. Here, the models took centre stage, sashaying and pouting in the manner of Schiffer and co in their heyday. They strutted, they smiled, they looked like they were having the time of their lives…and as a consequence, that’s exactly how the crowd felt.
Just a week earlier, Armani has done the same thing: sending models down an intimate catwalk at his Milanese home (the same he had occasionally used in the 1990s). To the dreamy sounds of Nico Fidenco, models wafted out with smiles ten miles wide. Even Demna Gvasalia, a designer who specialises in dark, dramatic shows that practically set guests on their way to a full-blown panic attack, opted to bring some fun to the proceedings. (And if a collab with The Simpsons doesn’t do that for you, nothing will).
After a year of sitting inside in our pyjama pants, Chanel made one thing clear: it was time to get outside, show some skin, flirt like a wild thing and embrace (as George Michael’s anthemic song reminded us) our 'Freedom.'
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