Sales of this £13 celebrity-approved skin cream are soaring, here's why
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It's not only us who feel a little lacklustre come January, our skin does too - and so making sure we treat it to a little bit of extra TLC is a must.
And that's probably why John Lewis has reported that sales of its Egyptian Magic All-Purpose Skin Cream have increased by 390%.
As the weather continues to get colder, the legendary, multi-purpose 100% natural balm can be used to hydrate dry skin, soothe, and beautify from head to toe. It's all the self-care, with none of the extra faff.
The balm is already a well-known beauty secret for celebs, with everyone from Brooke Shields to January Jones and Cara Delevingne calling it one of their go-to products.
Kate Hudson has said for years that she slathers the cream on everything, telling People in 2019 that it’s now a family favourite: “I've always loved this balm. I put it on myself, my kids, and my boyfriend!”
Eva Mendes once told the LA Times she always carries “a container of Egyptian Magic and a tiny bottle of Estée Lauder’s Knowing” in her purse.
So what's so great about it?
Well firstly, it's not going to break the bank, as you can buy a 30ml pot for only £13 and a 118ml pot for £29.
Having first launched in 1991, the product is simply made out of six all-natural ingredients, combining bee propolis, bee pollen, beeswax, honey, olive oil, and royal jelly.
And, it really is a multi-purpose product, with customers (and Kate Hudson) constantly surprised by what it can treat.
The 100% natural balm can be used as a face moisturiser, an eye cream, a scar treatment, a hair mask, a baby cream, or a shaving balm.
In short, it will save you time and money, whatever your skincare worries.
Plus, it lasts and lasts as a small amount goes a long way. All you need to do is take a pea-sized amount, rub it between your palms to form an oil and then gently rub it into your skin.
And a quick scroll through the reviews on John Lewis proves that the product just keeps on gaining a loyal fanbase, with one new customer saying: "Literally Magic Cream. Definitely will keep using as it's a wonder balm!"
