Celebrity beauty brands are nothing new, with the likes of Rihanna, Lady Gaga, and Kylie Jenner having dominated the market in recent years.
However, more and more stars are gearing up to make a splash in the beauty scene, with fresh offerings in the works. Read on for details.
Scarlett Johansson’s upcoming skincare line
While currently without a name, Scarlett announced last week that she will be making a foray into the skincare scene in partnership with beauty/fashion executive, Kate Foster, and backing from The Najafi Companies, over the course of the next year.
Scarlett’s range is expected to include a full collection of innovative formulas, all of which will be made with “clean” ingredients.
"I've been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self-care from my early teenage years,” she stated. “Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty.”
Madison Beer and Vanessa Hudgens’s KNOW Beauty
For their line, KNOW Beauty, the Hollywood stars have teamed up with dermatologist Dr. Karen Kagha to introduce skin diagnostic and skin DNA kits that offer consumers a curated product assortment based on those results. The collection includes a Bubbling Oxygen Mask infused with resveratrol and goji berry extract, and an Energizing Day Moisturizer that is formulated with green tea and basil extracts.
"Anyone that knows me knows I'm a maximalist when it comes to skincare, but I always thought there should be an easier way to figure out what's actually right for your skin," Vanessa commented. "KNOW Beauty is a smarter way to build a skincare routine that takes the guesswork out of the process.”
Becky G’s Treslúce Beauty
With her newly unveiled Treslúce Beauty brand, Becky was determined to celebrate her own Mexican heritage and that of other Latinx creators.
In addition to featuring vegan-friendly formulas, the line includes a range of quality ingredients, such as Mexican blue agave which is derived in a sustainable way from the nectar of the plant.
"Growing up, I never really saw people who looked like me represented, especially when it came to ads for beauty brands. My inspiration for Treslúce came from wanting to put more diverse faces at the forefront of beauty," the 24-year-old shared. "Being Mexican-American, my Mexican heritage was also very much an inspiration. I wanted to highlight it in a very special way, along with all the other beautiful Latinx cultures within our community."