If you are anything like us, you will have got close and personal with at least one Celebrations tub over the past few weeks.
But while you were busy fighting over the last Mars or Galaxy chocolate, or snapping up the seriously-underrated Bounty and Snickers sweets, there’s one crucial detail you almost certainly missed about the Celebrations tub, as one Facebook user exposed in a now-viral post.
Taking to the social networking site, the female treated the nation to a seasonal ‘A-ha’ moment.
She posted a picture of the Celebrations tub lid, complete with drawn-on annotations. The image revealed a little-known feature of the confectionary logo: each letter includes the branded fonts of all the different sweets inside.
The post was captioned: “I can’t be the only one who has only just realised this?”.
If you also failed to appreciate the clever logo – and prioritised getting stuck in to all the delicious chocolate treats inside – then you are in good company.
Some 11,000 Facebook users commented on the post, with many admitting they hadn’t noticed the logo, either.
Mars – the company that produces Celebrations – isn’t the only confectionary brand to prove too clever for its consumers.
Fans of the triangular Toberlone bar often fail to notice the hidden image within its mountain logo, with the confectionary shocking Twitter users last year when a young boy noticed the subtle detail.
While the logo depicts the Swiss Alps, look close at the white space within the drawing and you will see a white bear shape. This is a reference to Bern, the capital of Switzerland, where Toberlone is produced. The bear is symbolic of the city.
Lovers of American chocolate will also be familiar with Hershey’s Kisses, a triangular drop shaped chocolate. But look closer at the ‘Kisses’ logo and you will see the shape of the sweet depicted between the K and the I.
Read more from Yahoo Style UK: