The summery range, with its warm yellow and pink colour palette, features Moomin favourites Moomintroll, Moominmamma, Snorkmaiden and Little My, combined with classic Cath Kidston prints. Tying the beloved characters to the brand's florals, you can spot the characters gardening, wearing Scandinavian flower crowns and playing in meadows.
It brings back so many memories and is such a great fit for a collaboration!
Cath Kidston’s Creative Director, Holly Marler, said in the press release; "Nature was such an important inspiration to Moomin creator Tove Jansson – her illustrations are full of magical flowers, fascinating plants, and mysterious forests. We’re delighted to present this collection which takes its cue from Tove’s love of all things floral to celebrate summertime in bright, blooming colours."
The collection really does capture the spirit of the stories, while still being so in keeping with the brand.
With homewares and fashion, the collection includes dresses and pyjamas for babies, children and adults, breton tops, shirts and more. And of course, with any Cath Kidston collection, a wide range of rucksacks, tote bags, accessories and stationery, alongside sweet water bottles, travel cups, and lunch boxes and beakers and plates for children.
The price range of the collection begins at £7 for a Cath Kidston x Moomin pen and goes up to £75 for a patterned sleeveless midi shirt dress.
With all the moomin fans out there we can't imagine this stuff will stay in stock for long!
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