Copper red is a popular hair trend this summer but preventing the colour from fading can be a real headache.
Celebrities including Gigi Hadid, Bridgerton’s Phoebe Dynevor, Shakira, The Queen’s Gambit star Anya Taylor-Joy, and most recently, Dua Lipa, have all proudly showcased fiery locks, proving red has never been hotter.
With Donatella Versace branding Dua’s crimson mane “a symbol of passion and strength”, could this fierce hue work for you?
“There are so many tones of red, but fiery will be hot this summer,” said top colourist Rita Hazan, whose celebrity clients include Beyonce and Katy Perry. “Anyone can be red, just choose the right shade for your skin tone. The richer and deeper the colour, the more solid it will look.”
While red may be totally on-trend this season, it can be a high-maintenance colour to keep vibrant.
Some stylists advise going a shade darker than your desired colour, because fading is likely to happen quite quickly.
Rita recommends specific colour-based products to keep the bold shade fresh for longer.
“If you are opting for a lighter red, you can add highlights for dimension and fun,” she noted. “Tone on tone is always best for a more natural vibe. If you are naturally fair, using a gloss in-between shampooing and conditioning will help boost the colour and keep it topped up, vibrant, and hot as hell.”
Rita swears by three products from her range to keep crimson locks in check this summer - Rita Hazan True Color Shampoo, Red Gloss, and True Color Conditioner.
“This colour specific trio will have hair looking and feeling fiery and fresh, for longer,” she promised.
It’s also worth investing in a temporary root touch-up spray to ensure you still look salon fresh for weeks after your makeover.
Colour-treated locks can end up dry and damaged so aim to incorporate a hydrating hair mask into your beauty routine once or twice a week.
And to avoid further damage, brush carefully when hair is wet to prevent breakage, and resist the urge to use heated styling products such as straightening irons or curling wands.