Cara, Poppy and Chloe Delevingne launch their own brand of Prosecco
The Delevingne sisters - Cara, Poppy and Chloe - have launched their own Prosecco brand, Della Vite, which marks their first joint business venture together as sisters.
Aiming to bring excitement back into one of Britain's favourite drinks, Della Vite, meaning 'of the vine', was born from the sisters' many shared happy experiences - from family get-togethers, long lunches with friends to festivals - that were forged over glasses of Prosecco.
Their range of two quality Proseccos are Della-Vite Prosecco Superiore (DOCG) and Della-Vite Prosecco Treviso (DOC).
Della Vite's Prosecco Superiore DOCG has been given the highest classification of wine in Italy, and both are 100 per cent vegan certified.
Cara shared a clip of their advert for their new brand on Instagram, and added the caption: "Being a Delevingne means loving Prosecco... That is why @PoppyDelevingne @Cdelevingne and I are so excited to announce the launch of our first business together - a Prosecco called @della_vite ("of the vine” in Italian).
"This film is a just a glimpse of our journey so far. We've had such a fantastic time working on it and taste testing it and NOW YOU CAN TOO! Della Vite is now available in the UK and is coming soon to the US."
A post shared by Cara Delevingne (@caradelevingne) on Aug 29, 2020 at 12:24am PDT
Della Vite is described as a "rare combination of sophistication and lightness - each Della Vite wine has a distinct and complex flavour profile, and is delicate in both colour and taste."
The production of Della Vite's wine is eco-friendly too. As well as avoiding farming machinery and overseas ingredients, the Della Vite winery operates on solar powered energy.
Speaking about the launch, Cara said: "Placing sustainability first and using agricultural methods that don't rely heavily on industry is at the core of Della Vite's values.
"We spent four months looking for the perfect winery to align with our vision and are so proud to have created two exceptional Proseccos that are both sustainably produced and 100 per cent certified vegan."
Poppy said: "We've always spoken about starting a business together but were keen to find something that we could all really get behind and that was equally meaningful to each of us.
"Prosecco has always been our ritual, wherever we were in our lives, laughter and lifelong memories were made over cold glasses of Prosecco so it was the obvious perfect fit for us."
The 34-year-old model and actress also shared a clip of herself and sisters Chloe and Cara toasting their new drink over Zoom.
Chloe added: "Prosecco is informal, spontaneous and free from rituals and rules so it was important to us that we work closely with the Biasiotto family over the two year process to create wines that represent this.
"Our Proseccos are wildly delicious in flavour, light in colour with creamy smooth bubbles and will elevate every occasion, no matter how big or small."
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