What to Read Next

Cara Delevingne, Model Of The Moment, Has Trademarked Her Own Name!

25 February 2013
Cara Delevingne at SISTER BY SIBLING
Cara Delevingne at SISTER BY SIBLING

Cara Delevingne at SISTER BY SIBLING

She’s on every runway, magazine cover and gossip page going, and now Cara Delevingne has decided to make future business propositions even more lucrative – by trademarking her name against product ranges such as handbags, perfume, umbrellas and even emery boards, keyrings and walking sticks (!)

The Sunday Times reports that supermodel of the moment, Cara has set up a company with her property developer father, Charles Delevingne, who is listed as co-director. The company is called Cara & Co and she has registered her name with the Intellectual Property Office, giving her sole rights to use it as a marketing tool.

We’re assuming, that even if Cara doesn’t immediately set up a shop on Oxford Street selling umbrellas and nail files with her beetle-browed face on them, that it won’t now be possible for other companies to cash in on the model’s meteoric rise by selling products in her name or trading off her image.

Other celebrities to have trademarked their own names include Kate Moss and Victoria Beckham, as well as Beyonce, who is famous for attempting to trademark her daughter, Blue Ivy’s name although she was beaten to it originally, it has been recently reported that Beyonce and Jay Z are well on their way to securing Blue Ivy Carter as a trademark.

Considering that this time last year, Cara was barely heard of, other than as the cute little sister of Chanel ambassador, Poppy - and it wasn’t till the catwalk shows of September 2012 that Cara (Delevingne TM) really broke through into the public consciousness, the model is rapidly showing that she has as much business acumen to spare as she does star quality.

Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter

Have your W-2? File taxes free this weekend

The IRS is accepting returns. File your simple Federal & State taxes for $0 at TurboTax w/Zero hidden costs. Fed Free Edition.

Hilton HHonors™ Card

Earn 40,000 Hilton HHonors™ Bonus Points. Apply for Your Card Today.

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Bounce Back From The Holidays & Transfer A Balance

Holiday fun means holiday spending. Don't pay interest on your purchases for up to 15 months with the top ranked balance transfer credit cards.

Update Your Look: Bell Sleeves

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

Buying Medicare Supplement Plan F? Read This First

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Compare rates. Save big.

We compare rates with those of our competitors, so you don't have to.

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Amazon Prime Video, Wherever You Go

Stream thousands of movies and shows. Watch anywhere, even offline.

How To Make Sagging Skin Look Tight and Lifted

[Watch] The easy and effective way consumers across the country are improving the look of their wrinkled and sagging skin without cosmetic procedures.