Shoppers say this retinol serum helps reduce the look of wrinkles— and it's only $25

·Lifestyle & Features Editor
·3-min read
Retinol serums can help show improvements in visible signs of aging. (Image via Getty Images)
Retinol serums can help show improvements in visible signs of aging. (Image via Getty Images)

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Retinol serums are a staple in many skincare regimens. Products with retinol, a derivative of vitamin A, can help revitalize dull looking skin, prevent our pores from clogging to prevent and treat breakouts, reduce the appearance of dark spots, and of course, minimize and prevent fine lines and wrinkles.

One of Amazon Canada's top-rated retinol products comes from Canadian company Maritime Naturals. The brand's Advanced Smoothing Retinol Serum boasts powerful ingredients, like retinol and hyaluronic acid, that shoppers say helps turn back the clock on visible signs of aging.

The shopper-approved product is currently on sale for 15 per cent off, making now the perfect time to upgrade your skincare routine.

Maritime Naturals Advanced Smoothing Retinol Serum

Maritime Naturals Advanced Smoothing Retinol Serum - Amazon.
Maritime Naturals Advanced Smoothing Retinol Serum - Amazon.

$25 $30 at Amazon

The details

Maritime Naturals’s Advanced Smoothing Retinol Serum contains anti-aging and skin soothing ingredients like retinol, hyaluronic acid, vitamin E, witch hazel, aloe and jojoba oil to help support skin health for a softer, plumper, more youthful complexion.

Maritime Naturals’s serum can help “blemished prone skin” and claims to help reduce the chance of future breakouts by removing excess oils and removing dead skin from the face and unclogging pores.

If you haven't used retinol serums before, it's important to remember to use any and al retinol serums sparingly. Retinol is a pretty powerful skincare ingredient that can negatively impact your skin if used the wrong way. Too much retinol too soon can cause your skin to dry out and peel — which can be painful and embarrassing.

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For best results, you should slowly introduce retinol into your skincare routine. Only use the serum a few times a week by placing small dots on problem areas and smoothing them into the skin until fully absorbed. Retinol also makes your skin more sensitive to UV rays, which is why you should always finish your skincare

What people are saying

The Advanced Smoothing Retinol Serum has earned a 4.3-star rating based on more than 600 reviews. Shoppers have called the Canadian brand's serum a great way to diminish the look of fine lines, wrinkles as well as a useful skincare addition to help get rid of discolouration.

One Amazon shopper called the serum "life changing" and praised the brand for creating a product that helped reduce the look of redness.

Retinol serums can help show improvements in visible signs of aging. (Image via Getty Images)
Retinol serums can help show improvements in visible signs of aging. (Image via Getty Images)

"The transformation in my face is unbelievable!" they wrote, adding that in addition to a more even complexion, their skin looks smoother and has a "vibrant glow."

"It’s the most amazing skincare line," another shopper raved. They called the retinol serum specifically a helpful way to reduce the look of hormonal acne around their jawline without drying their skin out.

Others have called the serum "very moisturizing without a heavy scent" and credit the product for helping them have a brighter, more even skin tone.

Although the reviews are mostly positive, the Advanced Smoothing Retinol Serum might not be for everyone. One of the chief complaints among shoppers was that the serum was "drying." Others have complained that they didn't notice a drastic enough improvement in their skin after a few weeks, while others said they had a negative reaction to the serum.


Retinol serums are a great way to revamp your skincare routine — if you use it correctly. Maritime Naturals's Advanced Smoothing Retinol Serum might be for you if you're looking to fine tune common signs of aging, like fine lines and wrinkles. It might not do the trick if you've noticed a drastic change in your skin through breakouts or hyperpigmentation. In that case, you might want to visit a dermatologist for an assessment of your needs before you invest in any products.

The reviews quoted above reflect the most recent versions at the time of publication.

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