Canadian beauty for Canada Day 2021

·2-min read
Canadian beauty for Canada Day 2021

“O Canada! Our home and native land,” proud Canadians will sing on 1 July to celebrate the North American nation’s annual day of celebration.

Dating back over 150 years, it marks the anniversary of Canadian confederation which occurred on 1 July 1867.

Some of our favourite celebrities hail from the shores of Canada, including Justin Bieber, Ryan Reynolds, and queen Celine Dion.

Likewise, a lot of the world’s top beauty brands come out of the country. We list some of the best below.

MAC Cosmetics

The jewel in Canada’s beauty crown, MAC is one of the most trusted names in make-up. Founded by Frank Toskan and Frank Angelo in capital city Toronto in 1984, the concept was originally to sell only to make-up artists but word got out on fashion sets, with models wanting their family and friends to try the products too, and thus an empire was born.

Four decades later, it’s still the go-to for make-up artists, and has dedicated following the world over. Alongside its most famous products, like the red Ruby Woo lipstick and illuminating Strobe Cream, MAC is also synonymous with its collaborations with A-list stars, cartoon characters, late music and screen icons, as well as its AIDS Fund charity, which raises money through the sale of the brand’s VIVA GLAM Lipstick.

The Ordinary

Dedicated to delivering affordable skincare that really works, The Ordinary was started by late Iranian-Canadian computer scientist Brandon Truaxe as part of Toronto-based beauty company DECIEM. The cult label, DECIEM’s eleventh launch, debuted in 2016, with Brandon later stating he only ever intended to bring 10 brands to market under DECIEM, a name taken from the Latin word meaning 10 in a sequence.

A year after products hit shelves, sales were through the roof and Brandon sold a stake to Estée Lauder Companies, in part, because executives couldn’t keep up with consumer demands.

The skincare mastermind tragically died aged 40 in 2019 after reportedly falling from his Toronto apartment, months after being ousted as CEO amid accusations of erratic behaviour.

RMS Beauty

Prominent Canadian make-up artist Rose-Marie Swift started her clean beauty brand in 2009, way before clean was one of the industry’s biggest buzzwords. Loved by celebrities and consumers alike, RMS came about after Rose-Marie conquered some severe health issues, and through research, learned that some of the toxic chemicals and heavy metals in her system were also found in everyday beauty products. She set about changing this with her namesake organic line.

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