Cadbury’s Secret Santa pop-ups are touring the country to give out free chocolate

·3-min read
Photo credit: Cadbury
Photo credit: Cadbury

Cadbury’s Secret Santa campaign is back for 2021, and, unlike last year, it's not going to be a virtual set up!

The Secret Santa scheme gives people the chance to send loved ones a free bar of Cadbury chocolate – secretly, of course.

Cadbury usually sets up special purple letterboxes, where you send a bar to a loved one. But last year - as with all things - things had to be done slightly differently, with chocolate fans using a virtual postal service online to send a free bar of Cadbury Dairy Milk in the post anonymously.

But you'll be glad to hear that things have gone back to some kind of normality now, with Cadbury setting up pop-ups!

Photo credit: Cadbury
Photo credit: Cadbury

Secret Santas can choose from a selection of Cadbury chocolate bars, including classic Cadbury Dairy Milk and a host of Cadbury Dairy Milk flavours including Winter Orange, Winter Wonderland, Oreo, Caramel, Wholenut and Fruit & Nut.

Kicking off in Cardiff on 20 November, the Cadbury Postal Service could be coming to a town near you:

  • 20 November – Cardiff, CW1 Church Way

  • 25 November – Edinburgh, Castle Street

  • 27 November – Anfield Stadium, Liverpool – Liverpool vs Southampton

  • 4 December – London, Southbank

  • 11 December – Etihad Stadium, Manchester – Manchester City vs Wolves

  • 18 December – Birmingham, St Martin’s Square

Like last year, Cadbury has teamed up with the Trussell Trust, a charity that fights hunger and works to end the need for food banks in the UK. For every Cadbury Secret Santa sent, Cadbury will also donate one bar on your behalf to someone who needs to use a food bank in the Trussell Trust network.

Emma Paxton, Senior Brand Manager for Cadbury Christmas said: “We can’t wait for Cadbury Secret Santa to be a physical pop-up once again – bringing it back into the real world feels truly festive! With our glass and a half spirit, we’re particularly proud to be renewing our partnership with The Trussell Trust to help them with their important mission to fight poverty. We’re looking forward to fans embracing their generous spirit again this year and sending a delicious secret something to someone special.”

Photo credit: Cadbury
Photo credit: Cadbury

Emma Revie, Trussell Trust CEO said: “This December, food banks across our network face giving out over 7,000 emergency food parcels a day to families and individuals who are living in crisis. Christmas is supposed to be a season of joy and celebration – but for too many people it can also be a particularly tough time of year as they struggle to cover the basic costs of living such as heating, bills, food and other essentials.

“This is why the support of partners like Cadbury is so important as we work together to end the need for food banks in the UK. By becoming a Cadbury Secret Santa, you will be helping to make the festive season that little bit more special for people who find themselves needing a food bank at this time of year.”

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