Marks and Spencer are now selling everyone’s favourite porcine friend, Percy Pig, as a plush new stuffed toy.
Measuring in at 60cm in height, the plush toy also has an embroidered logo and the words “Ltd Edition Christmas 2021” slogan on the ear to commemorate the year.
The supermarket launched the toy in conjunction with its new Christmas advert which shows Percy magically coming to life and exploring an M&S food hall.
What happens in the M&S Christmas advert?
In the new Marks and Spencer Christmas, we see a security guard closing a branch of the supermarket for the night.
We watch as a cuddly toy version of Percy is brought to life after a fairy drops her wand on the Christmas present box he’s wrapped in.
He then goes on a tour of the M&S store and is wowed by all the delicious festive food on offer.
British actor Tom Holland, who stars in the latest Spiderman films, voices the beloved pink pig, while the festive fairy is voiced by comedy legend Dawn French.
Marks and Spencer has revealed it will drop a new Percy Pig adventure each week until the new year, meaning eight more adverts to come.
How can I buy the M&S Percy Pig toy?
The Percy the Pig soft toy is now available for purchase online and in-store at £16.
Following its launch on Thursday, the limited edition sold out within hours, but has since been restocked.
Is there any other Percy the Pig merchandise available?
Fans of the pink porker will be delighted to discover that the retailer has launched an entire range of Percy-related merchandise to accompany the soft toy, for all the family.
These include pyjamas, slippers, cushions, hot water bottles - and even a Percy the Pig Santa tie.
Percy the Pig homeware includes a 12-piece dining set, plates, glasses, towels, cereal bowls, a colour-changing mug, bath-mat, a bedding set, and a lampshade.
On the festive front, customers can also purchase Percy the Pig-themed baubles, stockings, Christmas crackers, wrapping paper and gift tags, Christmas cards, a Christmas wreath - and a whopping Percy the Pig hamper priced at £75.
Even pets can get in on the action, with a Percy the Pig pet bed and dog jumper.
Just don’t let Percy catch sight of the pigs in blankets.
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