Cereal's the sort of thing you either eat, or you don't. There's not really any middle-ground. You might like it for breakfast, you might enjoy it as a snack or you might even have it for dinner (although, we wouldn't recommend).
That being said, you might find yourself eating the stuff a lot more after seeing what we've just discovered... Kellogg's Krispy Kreme Doughnuts Cereal! Yep, that's crunchy, glazed doughnut-flavoured cereal ringlets.
Where on earth have these been our entire lives?
Available to order online via GB Gifts, we first discovered the cereal after Instagram account, New Foods UK, posted a picture online. The post, which has now racked up a whopping 8,000 likes and hundreds of comments, has left fans eager to give the new breakfast food a go. Us included!
Described as an explosion of flavour, the cereal is meant to taste delicious in the morning for breakfast, at noon as a snack or as a topping on your favourite dessert.
As a topping? Betcha never thought of that... a world of opportunity just opened up, guys!
Not much of a cereal fan? Well, in other breakfast-related news, Costa's new menu now features a plant-based smoked bacon bap, complete with vegan bacon!
The soft white bap is accompanied by either Heinz tomato ketchup or HP Brown sauce (both of which are also 100% vegan) and can be purchased hot in-store or to be taken away to enjoy at home.
You can even treat yourself to a Terry's chocolate brownie while you're there!