Burger King Is Launching A Meat-Free Rebel Whopper But It’s Not Technically Vegan Or Vegetarian

Anna Lewis
Photo credit: Burger King

From Delish

With Veganuary in full swing, we’re really getting used to this meat-free way of living.

So it’s no great surprise that we’ve got vegan launches coming out of our ears.

A number of fast food restaurants – including McDonald’s, KFC and Greggs – are giving their fans of plant-based food something to munch on that’s more than just a salad and some French fries, and we’re all for it.

The latest place offering this is Burger King. It’s just announced that a meat-free Rebel Whopper will be available to customers with the Burger King app, and available to everyone as of 8 January.

The Rebel Whopper is a flame-grilled, 100% plant-based patty topped with sliced tomatoes, lettuce, mayonnaise, ketchup, crunchy pickles, and sliced white onions on a toasted sesame seed bun.

The patty has been developed by the Vegetarian Butcher and is made from sustainably-sourced soy.

But here’s the kicker, the Rebel Whopper isn’t actually technically vegan or even vegetarian as it gets cooked on the same broiler as the meat burgers.

But according to a spokesperson for BK, the reason for the launch of the Rebel Whopper is to give customers who fancy reducing their meat intake more options.

Katie Evans, Marketing Director of Burger King, said: “This really is a game changer – we wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we’re thrilled with the result. We’re delighted to satisfy the demand for this highly-anticipated product and finally bring the Rebel to the UK.”

Toni Vernelli, International Head of Communications and Marketing at Veganuary, added: “For all of the important issues that Veganuary – and most vegans – are trying to address through their food choices it makes absolutely no difference whether the plant-based patty is cooked separately or on the same grill as the meat.

“What does make a big difference to animals and the planet is when non-vegans choose a plant-based menu option, enjoy it and then order it again. And that’s exactly who Burger King’s plant-based Whopper is aimed at, flexitarians who want to reduce their meat consumption for health or environmental reasons, or are considering going vegan.”

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